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ProSentry -
Earthy Tone Monitor System
Project Brief
A comprehensive rebranding project for ProSentry, an NYC-based building monitoring system, starting with a fresh logo and updated color palette. This evolved into an ongoing marketing initiative, covering everything from marketing materials to website design.
Highlights
My Role
Full Scope Rebranding
Dynamic Landing Page
Graphic Designer
Web Designer
Project Timeline
Total: 5 months (ongoing)
Font, color palette
Logo design
Marketing materials design
Webpage design
ProSentry, a New York-based company specializing in gas and water leak monitoring systems for large buildings and neighborhood communities, approached us for a full rebranding. Their previous branding, featuring cool blue tones and generic fonts, felt outdated and gave off a cold vibe. They wanted a shift toward a more organic, warm color palette with a clean, architectural aesthetic that better reflects their values.
Client Needs
Design Discussion
The client's instructions were clear from the start. Most of our time was spent exploring various concepts for the logo, aiming for something clean, minimal and geometric, while still tying back to their brand name. We experimented with shapes and illustrations of buildings, location pins, as well as abstract representations of the letters 'P' and 'S.' Ultimately, we landed on a square-inspired design that subtly hints at a building or map with a unique twist forming the letter 'S.'
The rest of the project progressed smoothly, and our design team now handles all of ProSentry's ongoing marketing needs.
Design Overview
Design Development
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