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FOOTPRYNT -
Power in the Simpleness
Project Brief
A full-scope rebranding project for FOOTPRYNT, a boutique consulting firm, covering everything from building brand values, identity, color palette and fonts, all the way to website flow building and functional design.
Highlights
Full Scope Rebranding
Dynamic Landing Page
My Role
Graphic Designer
Web Designer
Project Timeline
Total: 4 months
Brand values
Font, color palette
Logo design
Webpage design
Our client, FOOTPRYNT, is a boutique real estate management consulting firm and personal brand led by its founder. She reached out to us seeking a comprehensive brand refresh, as the previous look was too understated and lacked distinction in a competitive market. We were entrusted with a full-scale project from the outset, tasked with updating everything - from brand values and logo to the development of a completely new website.
Client Needs
Design Discussion
This has been an incredibly exciting and ambitious project for us. We had the opportunity to collaborate closely with the founder, receiving direct feedback on all design directions and details. The process went smoothly as we carefully shaped the ideal brand identity for her: clean and minimalistic, with a soft, feminine core balanced by a strong, confident presence that stands out in a male-dominated industry. The founder’s favorite shade - a brass yellow tone - was seamlessly integrated into the brand.
We opted for an intentionally simple color palette and curated a thoughtfully designed architectural lookbook to reflect the brand’s vision. The website design aligns perfectly with this direction, tying everything together and serving as a compelling showcase of the rebranding project.
Design Overview
Design Development
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