At that point, we had been working with Atlanticus for just over a year, and when we were finally given the opportunity to direct a campaign with complete creative freedom, we decided to maintain a professional, corporate tone—given the client's reputation as a major finance company. However, we introduced a lighter feel by incorporating playful colors and animation, as this is an "everyday" credit card aimed at attracting a broader, younger audience.

Although the design went through several rounds of revisions, the client was very pleased with the final direction, and we launched the campaign to an overwhelmingly positive response.